Campaign Setup

How to Add Players to a Campaign

When creating or editing a campaign, you can configure which players are included under Player Selection.

This step defines the pool of eligible players for the campaign. You can invite all players, choose specific players or add players from an external CSV list.


Select All Players

To include every registered player in the campaign, enable 'Select All Players'. All existing players are immediately eligible once the campaign starts.


Filter Builder

Use filters to include or exclude players based on country, segment, currency, VIP level, affiliate, etc.

How Filters Work (AND vs OR)

Filters can be combined to refine your player selection.

  • AND logic (within the same filter): When you select multiple values inside a single filter, only players who match all selected values will be included.

Example:

  • Country = United States

  • Currency = USD
    → Only players from the United States with USD accounts will be included.

  • OR logic (across different filters): When multiple filters are applied from different categories, players who match any of the filters will be included.

Example:

  • Country = United States

  • TAG = VIP Gold
    → Players who are either in the United States OR have VIP Gold as a tag will be included.

Note: Available filters may vary depending on your platform integration.

Examples of Available Filter Options:

Group

Type

Condition

Value

Target Group

Market

Is / Is Not

All Player Countries

Target Group

Tags

Is / Is Not

All Player Tags

Target Group

Currency

Is / Is Not

All Available Currencies

Target Group

Customer State

Is / Is Not

Active, Blocked, Frozen, Inactive

Target Group

Affiliate Name

Is / Is Not

All Affiliate Names

Target Group

Fast Track Segment

Is / Is Not

All Fast Track Segments

Date

Registration Date

Before / After / Between

Date or date range

Campaign

Specific Campaign

-

Joined, Invited, Won a Prize, Completed, Not Completed


Manual UserID Entry

Use this method when you need to add specific players individually, such as for testing or updating an existing selection.

Click “Add Players” and enter the UserID(s) manually.


Bulk Import Players

Use this method when you need to add a specific group of players that isn’t defined by filters or segments.

CSV File Requirements:

  • The file should contain one column.

  • Header (first row): player_id

  • Remaining rows: list of player IDs, one per row.

  • File format must be .csv

player_id

10145

10122

10084

10153

...


Additional Settings

Auto-add Eligible Players

When enabled, any player who meets the campaign’s criteria, like registration date, segment, or behaviour, is automatically included in real time.

Individual Campaign Duration

Limits how long the campaign is available per player after meeting criteria.


For step-by-step guidance on excluding a player from a campaign, see How to Exclude Players from a Campaign.

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